December 16, 2015 | Giving Back, Addiction & Recovery

Throwing Pies in the Face of Addiction!

On Friday, December 18, Burlington Labs employees will take a pie in the face to help wipe out the stigma associated with drug and alcohol addiction. 

The event, modeled after this spring’s highly successful ALS Ice Bucket Challenge, will raise money for The Stacie Mathewson Foundation, a non-profit working to promote addiction awareness, recovery, prevention and education at the local, state, and national levels. For the Burlington Labs event, each pie costs $5, with spots next to company owners and leadership going to the highest bidders. At the end of the event (and after clean-up is complete), Burlington Labs will send all of its proceeds to the Mathewson Foundation.

This sweet stunt started back in October at the national Unite to Face Addiction rally in Washington, DC, where the first pie was thrown in the face of baseball legend Darryl Strawberry, who is himself in long-term recovery from addiction. From there, organizations have taken up pies and kept them flying, posting their videos on social media.

“Fundraisers like these are a great way for the community to get involved and use the power of social media to educate others,” said Michael Casarico, CEO and co-founder of Burlington Labs, and a person in long-term recovery. “I also think the metaphor of a pie in the face is a very fitting one. That’s such an absurd visual, and it’s just as absurd to stigmatize or blame an individual who is battling a disorder, whether that disorder is addiction or diabetes. The medical community understands that addiction is a disease, and it’s time our social attitudes begin to catch up.”

Michael has signed up to take a pie in the face, along with company CFO Mickey Wiles, COO Dan Browdy, and Dr. Jill Warrington, the lab’s Chief Medical Officer.